See what's changing around your business — before it affects you.

Four public sources: Google Maps listings and their reviews, Google Maps search results for the keywords you choose, public Instagram and TikTok profiles, and the ad transparency libraries Meta and Google are required to publish. It's the same information anyone can look up — we collect it through licensed data providers, organise it, keep a history, and refresh it on a schedule that depends on your plan.

No — data is refreshed on a schedule set by your plan: every 24 hours on Free, every 6 hours on Starter, every 3 hours on Growth, and hourly on Pro. Your alert rules are checked shortly after each refresh. Competitor ads are the exception: you pull those when you want to look, rather than on the refresh clock.

Yes, on paid plans. You give us the searches your customers actually type — “barber near me”, “thai food southbank” — and we record your position in the Google Maps results for each one over time, along with the businesses sitting above you. Free doesn't include rank tracking; Starter covers 20 keywords, Growth 50, and Pro has no keyword limit.

Instagram and TikTok, for your business and for the competitors you've confirmed, on paid plans. We record followers, engagement rate and how often each account posts, plus the likes and comments on individual posts. Captions, hashtags and cover images are stored with the post so it stays readable even after the original disappears. We don't track Facebook, X or LinkedIn.

No, and be sceptical of anyone who says they can. Ad spend, click-through rates and the keywords a business bids on are private to that advertiser. What is public is the ad itself: Meta and Google both publish libraries of the ads currently running. Ghostlytic shows you those — the creative, the copy, the call to action, and how long the ad has been running — and nothing beyond them.

It reads your reviews and your competitors' and reports the themes that come up repeatedly — each one with a real quote lifted from a review, a count of how many reviews mention it, and whether it reads positive or negative. On top of that it shows where you're winning, where a competitor is winning, and a short ranked list of things to try, each with the evidence attached. Quotes are checked word for word against the reviews we collected; anything the model can't back up is thrown away rather than shown to you. It needs a few reviews to work with — with fewer than three it tells you so instead of guessing.

No. Ghostlytic reads your listing; it doesn't write to it. We can tell you which reviews are still sitting there without an owner reply, and alert you when new ones arrive, but replying is something you do yourself in your own Google Business Profile.

You choose from ten alert rules and set the thresholds yourself: a burst of low-star reviews, reviews you haven't answered, a competitor's review count surging, a rating dropping or climbing, your keyword rank moving, a competitor overtaking you in the local pack, a rival's follower or engagement swing, a jump in how often they post, and a new business appearing in your radius. Free includes one rule by email; paid plans add push and more rules. Every plan also gets an email digest each Monday summarising the week.

Yes. The PDF covers your rating and review count against the previous period, a competitor comparison, your keyword ranks, a star-by-star review breakdown with your owner response rate, and your social numbers. Free includes 2 PDF exports a month; paid plans add CSV and a larger allowance (10 on Starter, 30 on Growth, 100 on Pro).

We show what was publicly listed at the time we collected it. Listings can change between refreshes and providers occasionally miss or delay data, so treat Ghostlytic as a monitoring layer rather than a system of record. If something looks wrong, tell us from inside the app and we'll investigate.

We only collect information that businesses have chosen to publish — listings, reviews, public social profiles and ads they are running in public libraries. Reviewer names are hashed rather than stored. Think of it as an organised version of manually checking competitor profiles: the same public data, kept tidy and tracked over time.

Yes. Starter includes 5 locations, Growth 20, and Pro up to 50. Each location has its own competitor list and its own keywords.

Yes. While we suggest competitors in your category, you can add any business you want to track — adjacent industries, aspirational brands, or local influencers.

No integrations required. Tell us where your business is, confirm the competitors you care about, and we'll start monitoring. There is nothing to install and no permission to grant on your Google or social accounts.

There's no separate trial — the Free plan is how you try Ghostlytic. It costs $0, needs no credit card, and lets you monitor one location with up to three competitors. Paid plans are billed per month (or per year at a discount) and you can cancel any time.

You can move between plans at any time from your billing settings. Your new limits — locations, competitors, radius, refresh frequency — apply once the change takes effect, and billing is adjusted by Stripe.

Cancel any time from your billing settings — no phone calls or emails required. You keep access until the end of the period you've paid for, and you won't be charged again.

Plans are billed per month (or per year) and can be cancelled at any time, which stops future charges. We don't run a money-back window; the Free plan exists so you can evaluate Ghostlytic before paying. If something goes wrong on our side, contact us and we'll make it right.